What service does the Sonic app offer that enhances customer engagement?

The Sonic app enhances customer engagement primarily through the gifting feature. This service allows users to send virtual gifts, which can create a more interactive and personal experience between customers and the brand. Gifting can strengthen customer loyalty and encourage users to share their experiences with others, fostering a sense of community and engagement around the Sonic brand.

The other services listed, while potentially beneficial in other contexts, do not play a direct role in enhancing customer engagement the same way gifting does. For instance, job applications may streamline recruitment but do not actively engage customers. Event planning might be useful for organizing activities but lacks the personal touch that gifting provides. Community forums can promote discussion, yet they do not directly facilitate one-on-one interactions in the engaging way that gifting does.